How Important is Having a Mobile-Friendly Website?
When searching for information on your smart phone you are often taken to mobile-friendly websites that look unalike what you’d find searching on your desktop. Mobile-friendly websites are specifically designed and programmed to be smaller versions of full web-based sites. They provide user-friendly platforms with condensed content and larger text to better meet the needs and small screens of mobile searchers.
Today’s consumer market will quickly move on from a website if they can’t easily find the information they’re looking for. Traditional website content is often too small or congested for visitors to properly navigate. If you want your audience to discover and engage with your content, it needs to cater to their desire for quick information.
Beyond the importance of providing an easy-to-use platform, mobile-friendly websites can have an impact on general profitability. Impactful purchasing decisions are increasingly being made via mobile. The retail industry alone is expected to reach $31 billion in purchases made on mobile devices by 2015 and mobile travel bookings will more than triple from 2012 to 2014 to $25.8 billion.
Due to their simplistic nature, mobile-friendly websites are relatively low cost to implement. They are also beneficial to both B2C and B2B companies. Providing an easy-to-read platform for mobile searchers will position your company above competitors because your content will be easier to digest and act upon.
Marketing Works often helps clients execute mobile-friendly sites. A recent example includes Indiana-based housing and commercial developer, Saxony. Using the general theme of Saxony’s original website, Marketing Works helped build a mobile site where visitors searching for Indiana housing partners could more easily find Saxony’s most important information – properties, deals, contact information, locations and company news.
Are you in need of a mobile-friendly website? Marketing Works can help. Contact us today to schedule your free consultation.
Bethany C. • March 12, 2013
Posted in these categories:Marketing Tips
With these tags:B2B, marketing, marketing tips, Marketing Works, Mobile, mobile web, mobile websites, mobile-friendly, saxony, smart phone, website, website optimization, website tips