Castlebrook Media and Marketing Works: A Perfect Fit

Posted by Mworks740 • February 10, 2017

Marketing Works has had the pleasure of working with many tremendous business partners in our 30-year history. A couple of the key criterion we use in selecting business partners is that they fit our values and deliver the results desired by our clients. One partner that is the perfect fit for us is Castlebrook Media… Read More


What’s a Super Bowl Without the Commercials?

Posted by Julia Gilmore • February 9, 2017

Super Bowl Sunday. A time when Americans gather around a television, with plenty of great dips and drinks, to watch intriguing commercials and an unpredictable half time show. Oh, and to watch some football too! This is the one day of the year commercials are something we can’t wait to watch, instead of fast forwarding… Read More


Insights on Ideas and Trends that will Impact B-to-B Companies in 2017

Posted by Stacy W. • January 23, 2017

Each quarter, Marketing Works explores trends impacting our clients and their ability to meet business goals. We also uncover potential opportunities that will help companies engage audiences to close sales faster. Here is a snapshot of the insights uncovered for this quarter and their implications for business-to-business (B-to-B) companies. Insight #1: Brand is critical to… Read More


A new face at Marketing Works!

Posted by Julia Gilmore • January 10, 2017

Hello! My name is Julia Gilmore and I am so excited to announce that I am the newest Marketing Works Intern. I cannot wait to begin my journey working for such a successful company, where I will be able to continue growing professionally. I have always wanted to work for an agency like Marketing Works.… Read More


Meeting of the Minds: Getting a Grip on Your Business

Posted by Melissa H. • December 19, 2016

Are you running your business, or is your business running you? This is a question many business owners contemplate. Common frustrations include feeling a lack of control, profit (or lack thereof) or feeling like you’ve tried everything, but nothing is working. During our Meeting of the Minds (MOM) event on December 13 held at The… Read More


Meeting of the Minds: The Marketing Measurement Conundrum: Understanding your Marketing ROI & KPIs

Posted by Stacy W. • November 30, 2016

How many business owners and chief executive officers feel confident that marketing initiatives are tied to their organization’s business goals and objectives? And, what is the biggest obstacle most companies face when it comes to measurement of their marketing initiatives? We discussed the challenge of measuring marketing ROI during our latest Meeting of the Minds… Read More


Bridging the Sales-Marketing Gap by Defining the Customer Journey

Posted by Mworks740 • November 16, 2016

How do you give your sales team a clear-cut approach to engage customers at every stage of the lifecycle? This is a challenge our clients are increasingly faced with so we created a tool to help them. Our client, Great Lakes Window, recently merged two distinct brands and dealer sales teams into one cohesive identity.… Read More


Our Team is Growing!

Posted by Mworks740 • October 24, 2016

We are very excited to announce our new Account Coordinator, Morgan Phelps! Phelps began her journey with us as our Marketing Communications Intern and transitioned into the Coordinator role where she will manage client projects and communications, assist with client plan development and ensure projects are delivered on budget and on time. To learn more… Read More


Exhibiting and Trade Shows: Trends and Challenges

Posted by Mworks740 • October 21, 2016

Exhibiting at a trade show is a great way to attract prospective customers and create awareness of your products and/or services. A few of our team members had the opportunity to attend Advanced Exhibiting Workshop: Trends & Challenges, hosted by Skyline Exhibits. This lunch and learn discussed trends and barriers companies face when exhibiting at… Read More