Becoming a Professional EOS Implementer

Posted by Sandy Fekete • August 4, 2016

EOS creator and author Gino Wickman and Sandy Fekete, Professional EOS Implementer At Marketing Works, we have been using EOS (The Entrepreneurial Operating System) since 2014 and it has transformed the way we run our business.  The process I’m referring to is captured in the book, Traction: Get a Grip on Your Business. We have… Read More

Meeting of the Minds: Leveraging LinkedIn to Grow Your Business

Posted by Melissa H. • July 29, 2016

If you’re like a lot of C-Level business professionals, you know just enough about social media to be dangerous, but you lack a solid understanding of how to make your social channels work for you and your company. In our last Meeting of the Minds event held on July 20, we discussed techniques on leveraging… Read More

Say Hello to our New Intern!

Posted by Mworks740 • July 21, 2016

Hi, there! I’m Morgan Phelps, Marketing Works’ newest Marketing Communications Intern. I’m truly excited to be a part of the Marketing Works team, and I’m thrilled to be joining such a close knit and value-oriented organization. I’m a recent graduate from Bowling Green State University (BGSU) with a Bachelor of Science in Journalism, a specialization… Read More

Taking the Next Step

Posted by Mworks740 • June 16, 2016

After more than six months, my time at Marketing Works is finally coming to a close. I’ve been able to work on projects for clients in nearly every major industry, from steel to technology to medicine, honing my skills and gaining valuable experience along the way. But more important than the skills and experience I’ve… Read More

Intern in the News: Emmalee Kalmbach

Posted by Mworks740 • June 6, 2016

We love to be a conduit of success for everyone we touch, and this is especially the case for our amazing interns. Many of our interns have gone on to illustrious careers in major industries and organizations and this is definitely true for Emmalee Kalmbach, who interned with Marketing Works in 2012. On June 1,… Read More

Welcoming Our New Public Relations Specialist

Posted by Mworks740 • May 31, 2016

Drum roll please… There’s a new face at Marketing Works! We’d like to offer a big welcome to our new Public Relations Specialist, Amanda Amsel. Amanda is responsible for crafting story ideas, pitching them to media outlets and securing valuable coverage for our awesome clients. A strong communicator, she is adept at managing relationships with… Read More

Turn Your Expertise into a Business Asset with Knowledge Marketing

Posted by Mworks740 • May 16, 2016

  On any given day Google receives 3.5 billion search requests; in a year, 1.2 trillion. Does your business capitalize on this by standing out as a potential source for information and knowledge? In today’s information-driven society, your knowledge and expertise could be the one thing separating you from your competitors. Our latest white paper, Turn… Read More

Turn Your Expertise into a Business Asset with Knowledge Marketing

Meeting of the Minds: The New Paradigm for Sales and Marketing

Posted by Mworks740 • May 2, 2016

The B2B buying cycle has never been more complex. Not only is the demographic of the buyer changing, so is the decision-making process. With technology at everyone’s fingertips, buyers are likely now 60% of the way through the sales cycle before they engage with your organization. Knowing who your prospects are, what they want and… Read More

5 Advantages of Using a Social Media Content Calendar

Posted by Mworks740 • March 16, 2016

  In this day and age, if your business doesn’t have a social media presence, then you’re behind the times. Even just two years ago, almost 90% of B2B businesses were on at least one social network. However, you don’t just want to jump on any and all social media channels. You need to have… Read More

5 Advantages of Using a Social Media Content Calendar