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Client Spotlight: Comfort Keepers Celebrates 15 Years of Success

Posted by: Matt Balzer | Posted on: April 28th, 2015 | 0 Comments

In early 2000, Tim and Tricia McConnell opened the Columbus branch of Comfort Keepers, a nationwide in-home care organization dedicated to offering seniors and their families the convenience of companionship, homemaking and personal care, all delivered in the comfort of the home. Comfort Keepers offers a wide array of services, from meal preparation and light housekeeping to mobility assistance and hygiene care. For Tim and Tricia, Comfort Keepers has always been about blessing others.

GiftsOfGratitude_ComfortKeepersBecause the McConnell’s feel ‘Blessed to be a Blessing,’ they’ve decided to celebrate their 15th year in the Central Ohio community by showing their immense gratitude through the Gifts of Gratitude program. Through this program, Comfort Keepers will choose 15 senior loved ones whose stories most reflect the spirit of these Gifts of Gratitude to receive a gift of their choosing. View the Gifts of Gratitude Guidelines and if your loved one meets the guidelines, submit their story.

In order to reach the objectives we established, Marketing Works compiled a complete, multifaceted marketing campaign that leveraged public relations and marketing tactics to launch the program. There are many purposes for this marketing strategy. While Comfort Keepers desires to thank the community and differentiate themselves from its competitors, the ultimate goal is to drive brand awareness and attract new business.

The program kicked off in early April with an Open House for friends, referrals and the Central Ohio community. This event celebrated the 15 years Comfort Keepers has been blessed to be in business, while officially launching the Gifts of Gratitude program. If you are interested in providing a senior loved one with a Gift of Gratitude, nominations can be made here!

Marketing Works Team Spotlight: Stacy Wood

Posted by: Matt Balzer | Posted on: April 20th, 2015 | 0 Comments

Stacy Wood HeadshotMarketing Works is proud to announce that Stacy Wood will be transitioning into the role of Chief Strategy Officer (CSO). Strategy is one of our stated differentiators. It’s who we are. “This is what makes Marketing Works unique,” says Wood. “We are not just looking to determine the right marketing plans for our clients. We are looking at the business inside and out to provide clarity on how they can move the success needle faster.”

As a leading B2B marketing firm, we strive to provide our clients with marketing strategies that are cohesive, purposeful and measured. We are living in an information-driven society that requires businesses to build their go-to market strategies by listening, understanding the market through data, and targeting the right audience at the right time, with the right message via the right channel. The addition of a CSO makes this achievable.

Stacy will lead both the internal strategic planning for Marketing Works and the external tactical development for the B2B firms’ clients. As CSO, she will provide insight and action on the following:

  • Internally serve as a resource to account teams to help them achieve maximum results for clients
  • Conduct strategic planning for marketing and business goals
  • Counsel clients on opportunities to grow their business
  • Align marketing initiatives with business objectives
  • Lead Net Promoter Score and other engagement initiatives

The transition of Stacy into the CSO role will allow Marketing Works to achieve our clients’ desired results based on how they define success. “Are they engaging with their audiences in the right way?” Stacy asks. “With our strategy focus, we help our clients maximize their marketing investment in order to get the best outcomes for their business.” Please contact Stacy at woods@marketing-works.net or by phone at 614.540.5520 to learn more!

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