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Now Hiring: Internship

Posted by: Mworks740 | Posted on: October 23rd, 2014 | 0 Comments

Seeking Recent College Graduate for Internship

Marketing Works, Inc. (www.marketing-works.net), a Worthington-based B2B strategic communications firm, is currently seeking recent college graduates interested in gaining professional experience through an internship.

The qualified candidate is a recent college graduate who meets the following criteria:

- A journalism, communication, marketing, public relations or related major
– Availability on a full-time, set weekly schedule
– Professional appearance and attitude
– Excellent verbal and written communication skills
– Ability to work under pressure and handle multiple tasks and deadlines

This three-month long internship is an excellent learning opportunity to receive hands-on experience in a fast-paced agency environment.  You will develop an understanding of and improve on your skills in public relations and business-to-business marketing communications. Interns play an active role on client account teams, day-to-day agency operations including marketing of the agency, and assist with a variety of projects.

Intern will participate in both internal status meetings and client meetings (when appropriate) as an integral part of the team. Responsibilities include:

-Media Relations: Writing, mailing and following up on news releases, compiling media lists, calling publications to obtain editorial and contact information
-Research: Researching information to collect information about an industry including competitors and trade organizations, awards and speakers’ lists
-Social Media: Supporting social media initiatives of clients by posting blogs, tweeting and leveraging other networks when appropriate
-Writing and Editing: Writing copy for press releases and other assignments; reviewing copy prepared by others for spelling, grammar and AP style.
-Marketing Coordination: Assisting with trafficking of marketing projects such as direct mail, Web site and collateral projects.
-Administrative: Answering the phones when needed, maintaining client binders, clipping client-related news stories from local and trade publications and other administrative duties as assigned

Compensation: A stipend will be awarded at the end of the internship based on performance and following a formal review.

Sound like something you’d like to do? Submit your resume and cover letter to info@marketing-works.net 

 

Webinars Part 2: 3 Tips to Plan a Successful Webinar

Posted by: Mworks740 | Posted on: September 29th, 2014 | 0 Comments

Webinar_Image

How do you create an audience for your webinar? Reaching your audience directly through email or social media are most common ways to drum up interest in your webinar. By attaching a link, recipients can easily access your webinar and participate. Once you’ve targeted your audience, it’s time to prep. Here are 3 tips to planning a successful webinar:

  1. Plan ahead. To host a successful webinar, there is a great deal of planning involved. Preparation time may vary, but plan on spending at least 2 months preparing. After choosing a topic, determine your angle and assemble a team of people to bring it all together. You are going to need the three P’s: a producer, a promoter and a presenter to set your plan in motion.
  2. Pick a day that has high participation. Your audience is likely as busy as you are, so it is important to pick a day that tends to have high participation. According to a white paper from ON24, “ON24 Benchmark Report,” webinars held on Tuesday, Wednesday and Thursday tend to have the highest participation, while Monday, Friday, Saturday and Sunday webinars have the lowest participation.
  3. Have an engaging title. Your title is your chance to catch your audience’s eye. Whether your webinar promotions are on a sidebar of a website or through email, you have one chance to pique your audience’s interest. Your topic should be addressed clearly in your title, but also make it enticing for your audience. If you are promoting your webinar through email, your subject line should grab your audience’s attention immediately.

Have you hosted a webinar? Let us know what worked for you in the comments!

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