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Now Hiring: Public Relations Manager

Posted by: Mworks740 | Posted on: July 22nd, 2014 | 0 Comments

POSITION PROFILE
PUBLIC RELATIONS MANAGER (PRM)

PROFILE 
The PR Manager (PRM) is honest, approachable and outgoing. This jack-of-all-trades enjoys a collaborative and flexible work environment; the ideal candidate is comfortable in a smaller company. He or she is open, creative, and willing to learn. This person carries a positive attitude while being balanced and intuitive. He or she doesn’t gossip or pull others down. This person has a sense of humor, a fun personality and is personable.

He or she consistently provides the highest quality of work and possesses a strong work ethic. This person is a highly motivated self-starter who is committed to the success of the group. Not only is he or she willing to do what it takes to get the job done, he or she inspires others through their work. The PRM is a driven go-getter.

It’s essential that this person multi-task while knowing how to prioritize. The PRM sees the big picture, is deadline-sensitive and takes ownership of the project. He or she is resourceful, knowledgeable and thinks outside of the box. This person isn’t afraid to leave his or her comfort zone or admit failure.

This strategic thinker is detail-oriented and organized while keeping a bigger perspective than just the task at hand. Being a good communicator, both orally and written, means that this person presents well.

RESPONSIBILITIES
The PRM’s responsibilities include, but are not limited to, the following:

  • Manages the planning and execution of a wide range of public relations initiatives on behalf of the agency and select clients. These can include, but are not limited to: media relations, association relations, event planning, employee relations, reputation management (online and offline) and speaking engagements, and social media relations
  • Creates written communications, such as: press releases, by-line articles, speeches, program reports, blogs, corporate messaging, web content, etc. as necessary for implementation of all public relations plans for clients
  • Understands the interests of a wide range of B2B audiences and has the ability to tailor messages and communication vehicles to effectively reach those audiences
  • Oversees the implementation of effective media relations campaigns by developing appropriate pitches or angles for media relations and forging relationships with editors, reporters and bloggers to maximize coverage opportunities
  • Contributes strategic public relations thinking to existing and potential client programs. Provides sound public relations counsel to agency clients
  • Demonstrates effectiveness of public relations activities through the delivery of client presentations and reports
  • Proactively seeks opportunities for favorable media coverage, brand awareness, integrated communications, etc. that will ultimately benefit agency clients
  • Serves as day-to-day client contact for public relations accounts
  • Leads implementation of public relations plans for agency clients
  • Identifies new business opportunities from existing clients and assists with business development activities
  • Responsible for preparing client contact reports and communicating regularly with clients
  • Reviews client invoices and supports office manager in their preparation
  • Provides MW with overview of clients’ current activities, plans and future developments
  • Manages PR Coordinator

QUALIFICATIONS

  • Bachelor’s Degree in journalism, public relations, corporate or marketing communications
  • 3-5+ years experience in B2B journalism, public relations, corporate or marketing communications
  • Excellent verbal and written communication skills
  • Knowledge of social media networks and experience with media tools such as Cision and Vocus

WHY WORK FOR MARKETING WORKS

  • It’s a relaxed work environment
  • Employees come first
  • Variety of work opportunities and industries
  • Opportunity for growth
  • Direct access to leadership (and mentoring)
  • Stable and growing business
  • Close-knit team and a small company environment

Interested applicants can send their resume to howardm@marketing-works.net.

Google Analytics 101

Posted by: KristenM. | Posted on: July 18th, 2014 | 0 Comments

Google Analytics

Is my content driving traffic to my website? Is my audience spending enough time on my page? Is anybody out there?

These are all question Google Analytics can help you answer. If your website and the analytics reports aren’t looking the way would like them to, it’s time to take a step back and reevaluate.

For the past three weeks I attended an Internet Performance Academy course on understanding digital analytics fundamentals. During the three-week course we discussed the basics of Google Analytics and the main steps to take in order to effectively develop a strategy for your online presence. Let’s take a look at some of the key points to keep in mind:

1. Determine your website’s purpose.  Before setting goals, it is important to determine the purpose of your website. Are you looking to generate leads for your business or generate brand awareness?  Defining this purpose will help you to identify which strategies and tactics are most important to ensure that you’re getting exactly what you want out of your website. Not only does this help with setting up Google Analytics, it will help with writing content, developing your site map and more.

 2. Set measurable goals. Use Key Performance Indicators (KPIs) to set measurable goals that will help you to continuously gauge the success of your website.  If you are focused on generating brand awareness from your website, you might want to look at how much branded traffic is coming to your website, the number of new vs. existing visitors. If you are hoping to generate leads with your website, you might want to look at the number of conversions you can attribute to your website, such as a completed lead form.  

3. Assess your analytic reports. One of the many great features of Google Analytics is the depth of information the reporting features provide. These reports allow you to gain a better understanding of your audience – how they came to your website and how interested they are in your content. Looking at the keywords that grabbed your visitor’s attention will show you whether or not they were searching for you by name using branded keywords, e.g., Marketing Works, or using a general search phrase, e.g., Public Relations Columbus Ohio. You can gauge the level of interest that your visitors’ have in your content by the amount of time they spent on your page. Were they there long enough to read all of the content? If not, your visitors might have been attracted by a headline or keywords used on the page, but didn’t find the page content to offer what they were looking for.  

4. Continue to evaluate your strategy. After viewing your analytics report, take a step back every once in a while and ask yourself three questions:   

  • Is my website serving its purpose?
  • Am I meeting or exceeding my goals?
  • Do my analytic reports show improvement?

If after looking at your analytics report, you’re not entirely satisfied, it may be time to reevaluate your strategy. A frequent evaluation will help you to stay on top of your website activity and determine whether new approaches need to be added or removed.

 

Know of any other tips to using your Google Analytics for website success? Let us know in the comments!

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