Social Media Image Sizing Guide

Posted by Mworks740 • February 10, 2016

When it comes to social media, it feels like there’s a new change every day – and the ideal image sizes for each social media channel is no exception. Facebook pictures should be sized differently than Twitter pictures, which in turn need to be sized differently than LinkedIn pictures; it’s a confusing mess of resolutions… Read More

Applying Fair Use to Marketing and Public Relations (Fair Use Pt. 2)

Posted by Mworks740 • February 5, 2016

In this second part of our two-part series on fair use, we’ll be looking at some frequently asked questions regarding fair use and how it applies to marketing and public relations. In part one, we took a look at fair use in a Q&A with media law professor Dr. Matthew D. Bunker, where we discussed… Read More

Understanding Fair Use and Copyright Law (or How to Avoid a Lawsuit)

Posted by Mworks740 • January 29, 2016

  A common question we receive from clients is whether they are allowed to repost a published piece of content to their website or social media accounts. Answering questions such as this requires an understanding of fair use, a legal defense allowing a person to borrow and repurpose copyrighted works. To better understand the nuances… Read More

What is Strategy?

Posted by Mworks740 • January 20, 2016

Like it says on our home page, “we are a B2B marketing and public relations firm that uses strategy to get results based on how you define success.” But what is strategy? And how do we apply it to get the results our clients expect? Stacy Wood, Marketing Works Vice President and Lead Strategist, defines… Read More

3 Social Media Trends to Look for in 2016

Posted by Mworks740 • January 13, 2016

Social media is a beast that never sleeps. It was a constantly changing market in 2015 and 2016 will likely shape up the same way. So how will the social media landscape change over the course of this year? Unless you’re a fortune teller there’s no way to know for sure, but here are three… Read More

There’s a new face at Marketing Works!

Posted by Mworks740 • January 6, 2016

Hello world, my name is Pete Pajor and I’m proud to announce that I am Marketing Works’ newest intern. The journey getting to this point has been a long one and I’m very excited for the opportunity to learn from the best in the business. It has always been a dream of mine to work… Read More

There’s a Time for Everything

Posted by Mworks740 • November 13, 2015

Just as soon as I got settled here, it’s already time to move on. This internship was great and has been quite an adventure. The skills I learned are invaluable not only professionally, but also personally. Sure, I could have done an internship elsewhere to learn the same skills, but I wouldn’t have gotten the same “family”… Read More

Healthcare Meeting of the Minds: A Forum for Healthcare Executives

Posted by Mworks740 • November 7, 2015

With the ever-changing healthcare climate, providers’ resources are being pulled in two very different directions – compliance and culture.  For now, compliance with government regulations is the priority, but consumerism is rising, and thus the need for a major culture shift to not only effectively treat health issues, but to treat people right in order… Read More

3 Ways B2B Can Apply B2C Principles

Posted by Alexander Lunder • October 30, 2015

Marketing is divided into two categories: B2B and B2C. There is quite a distinction between the two in the way they market, primarily because of the differences in their audiences. Why don’t more marketers take what works in one industry and apply it to another? We’re going to show you how to apply three B2C… Read More