- Using Social Media for a Product Launch
- Marketing Internship Lessons Learned and Lessons to Learn
- 3 Noteworthy Twitter Trends & Where It’s Headed
- 3 B2B Content Marketing Tips for Your Brand
- Now Hiring: Graphic/Interactive Designer
- 5 Ways Personality Tests Help You Get the Most Out of Your Team
- Marketing Works Wins 2014 Columbus AMA AIM Awards for Public Relations Campaign
- 6 Latest Facebook Trends You Need to Know
- 5 Tips for Success in Healthcare Social Media Marketing
- Now Hiring: Account Supervisor
- 3 Goals for Marketing Internships
- 3 Internship Tips To Guarantee Success
- Marketing Works PR Success – Three Clients Named as 20 People to Know in Technology
- Why Energy Companies Must Showcase Expertise, and How
- How to Perform a Social Media Audit
Posted by: Bethany C. | Posted on: March 6th, 2014 | 0 Comments
Social media is used for many purposes — sharing relevant industry information, having discussions with your clients or customers and general promotion of your products and services. But have you ever thought of using social media before your business even opens? Well before the release of a product or opening of a business is the perfect time to kick off your social media efforts. Your business can leverage social media profiles to create a following, and drum up excitement and engagement before you even open the doors.
An example of a Columbus business that successfully used social media for an opening is The Blowout Bar, a hair salon with expertise on styling. It integrated multiple social media channels, Instagram, Facebook, Pinterest and Twitter, well before the opening of its Grandview location in October 2013. Cross promotion among all four accounts helped to increase the company’s social reach, grow awareness, generate brand advocates and expand its potential customer base.
Let’s take a look at how The Blowout Bar successfully used social media to create buzz and excitement for its new location.
- Sharing pre-launch highlights through photographs. To generate excitement, The Blowout Bar posted milestones such as location decisions, new staff members, stylist training and salon construction. Photos and albums of these events were posted across all accounts, growing awareness and providing intimate glimpses at the store’s development.
- Running contests. To grow its following, The Blowout Bar ran a Facebook contest that included daily giveaways in addition to a grand prize. Once they hit 1,000 Facebook Likes, winners were announced each day for a week for a free blowout. One grand prize winner won free blowouts for an entire year! Followers became eager to experience The Blowout Bar’s services and they had more incentive to like their Facebook page and stay engaged for updates.
- Sharing follower content. Another way The Blowout Bar generated pre-launch excitement was through its Instagram account. People were encouraged to share a photo every time they passed The Blowout Bar location using the hashtag #theblowoutbar. The Blowout Bar’s account would regram the photos each time they appeared, making future customers feel involved with the launch. This activity got followers excited for the grand opening and familiar with the location.
- Tapping into area influencers. The Blowout Bar regularly engaged with well-known people in the Columbus area by talking to them on Twitter. Additionally, The Blowout Bar engaged with neighboring businesses, tagging them in posts. Tagging and engagement with influencers and neighbors helped The Blowout Bar gain a presence with followers of those individuals and businesses. Additionally, the company did a great job replying to followers who asked any questions and retweeted mentions they received.
The Blowout Bar’s social reach and engagement really picked up right in time for their grand opening. They continue to be proactive on social media by holding contests for giveaways, posting pictures of customers who get a blowout, sharing hair styling tips, and more. Check them out as an example for great use of social media.
Remember that there are many ways to use social media for a product, service or business launch. In addition to the specific examples shared from The Blowout Bar, you can grow your presence and generate a following with tactics such as behind the scenes posts, in-depth interviews, influencer engagement and countdowns.
What other businesses have used social media successfully for a product launch? Let us know in the comments section below!
Posted by: Lesley H. | Posted on: March 4th, 2014 | 0 Comments
I can’t believe I’m already halfway through my marketing internship with Marketing Works! Time sure does fly, especially when you’re having fun.
In the first month and a half that I’ve been interning at Marketing Works, I’ve learned so many important things. Being in a fast-paced agency environment, there are a lot of moving parts and a variety of initiatives to take part in each day. Three of the most important lessons that I have learned so far are…
1. Having a blog strategy in place is more important than you think!
If you’ve been keeping up with our latest blog posts, you will know that most of them have been written by yours truly! I’ve been researching the various types of blog posts out there (including product launch, client news, events and more). It’s crucial to have a compelling introduction, followed by a body with important information and to wrap it up with a strong conclusion. Blogs are meant to share information your audience can take away and use themselves so it’s imperative to stay relevant and provide up-to-date information.
2. Have you checked up on what your competitors are doing lately?
In the majority of the client projects I’ve been a part of, I’ve helped to conduct components of a MW 360º SMProcess. It’s essential to compare your company to others in the industry and make sure you set yourself apart from the competition. Analyzing your competitors’ social presence is a great way to see how your company measures up in terms of engagement. This will also help in developing content ideas to make sure you are differentiating yourself from competitors. Clients or customers will choose your business if you stand out from your competition.
3. Facebook & Twitter continue to evolve!
There have been so many updates and changes to social media channels lately and there are even more to come! Facebook just recently celebrated its ten year anniversary and shared images of Facebook then and now. That really showed just how many changes have been implemented! An increase in analytics features has been implemented, not just on Facebook, but on Twitter as well. On Facebook there is a more detailed description of follower demographics and it tells you which posts received the most engagement from your audience. Analytics on Twitter are similar, but follower demographics also include their interests and other Twitter accounts they follow. Twitter is gearing up for a completely new design, too. Its new layout is expected to look more similar to Facebook.
Even though I’ve already learned about many important aspects of marketing, I am still eager to learn more! Two lessons I would like to learn are…
1. Writing a Compelling Press Release – So far, I’ve received a taste of what goes into writing a press release but I would like to learn more about what makes a press release captivating. There are many different purposes for press releases, but what do you need to include in your press release to make sure you spark your audience’s interest? And then taking it a step further to how to pitch that press release, how do you know which types of publications to target?
2. Ideal Marketing for Specific Industries – At Marketing Works we have clients in industries across the board, including healthcare, insurance, energy, workers compensation and more. I would like to learn if different marketing methods work better for other industries. Are different industries more active on social media than others? Is branding more important for one industry over another? There are so many different areas of marketing and I am still learning which aspects are more concentrated in various industries.
Aside from these marketing-specific lessons I’ve learned and would like to learn, I feel I’ve enhanced my time management skills, ability to prioritize and communication skills. I am excited to see what the rest of my internship has in store for me!
What are some important lessons you’ve learned during internships? Let us know in the comments section below!