There’s a New Sheriff in Town!

Posted by Mworks740 • December 17, 2017

It is with great enthusiasm and pride that we announce effective December 1, 2017 Bill Kiefaber has taken over as the ‘partner in charge’ at Marketing Works. Following a multi-year transition strategy, Bill is poised and ready to lead the Marketing Works team into an exciting New Year! What does this mean for you? First,… Read More

The Customer Journey, the Big Idea & the Role of Content

Posted by Melissa H. • December 14, 2017

How well do you know your customers? Do you know what type of information will pique their interest, and help them make a purchasing decision? Your prospective and current customers are at different places in the buying journey. With 57% of the buying decision already made before your sales team has a chance to sell,… Read More

You have decided to merge, now what?

Posted by Stacy W. • December 6, 2017

This year we continued to see significant merger and acquisition activity in workers’ compensation and expect this to remain a trend in 2018. While this is an exciting time filled with new opportunity, it is often one of trepidation for employees, clients and prospects. That’s why it always surprises us when companies engage in a… Read More

The Future of Emerging Technology

Posted by Mworks740 • October 4, 2017

Technology continues to advance and Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR) are becoming a key part of improving the overall experience and outcomes of different industries. And, in order to be successful, it’s important to stay current on state-of-the-art technologies and understanding their capabilities. Our team got to see firsthand how this technology… Read More

Sales Enablement – Maximizing the Success of Your Sales Efforts

Posted by Bill Kiefaber • August 30, 2017

One of the keys to a successful marketing initiative is to communicate the right message to the right audience via the right channel. Marketing Works frequently shares this concept with our clients and ironically, the definition for sales enablement used by many leading market intelligence companies is nearly identical.   To be successful as a… Read More

Let the Journey Continue

Posted by Julia Gilmore • August 14, 2017

Looking back at the past seven months, I can’t believe how much I have learned as an intern here at Marketing Works. The experience and knowledge I have gained is more than I could have ever been taught during my four years of college. Being my first job at an agency, I knew I had… Read More

Allow Your Company to Shine Through

Posted by Stacy W. • August 10, 2017

Every quarter, Marketing Works identifies insights that help businesses meet their goals. We make it a priority to stay on top of marketing trends that allow us to continue to uncover potential opportunities for our clients. Here is a look at the insights we uncovered this quarter. Insight #1: Public relations is becoming more important… Read More

Looking Ahead as B-to-B Marketing Trends Continue to Change

Posted by Stacy W. • April 26, 2017

Every quarter Marketing Works explores insight that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: B-to-B agencies are becoming more integrated… Read More

Client Retention: How to Leverage Existing Customers to Grow Your Business

Posted by Mworks740 • March 17, 2017

As a business owner or C-level executive, how often do you stop to consider if your customers are happy? Do you know if they’re engaged? How about, do you know how they define success? The topic of our most recent Meeting of the Minds event held at The Refectory was how companies can grow their… Read More