Facebook’s Dislike Option: Thumbs-up or Thumbs-down?

Posted by Alexander Lunder • October 2, 2015

We stated in our last blog about the importance of social listening. What better way to segue this topic than focusing on what everyone’s talking about–Facebook’s ‘dislike button’ speculation? If you’re not sure what we’re talking about, we’ll catch you up: Recently, Facebook has been considering adding a ‘dislike button’ on business pages. Many reports… Read More

The LOGICal Way to Approach Social

Posted by Alexander Lunder • September 25, 2015

Here at Marketing Works, enriching our own marketing knowledge and expertise is something we value. We’d like to think we know everything about social media, but because it’s constantly growing and ever-changing it’s challenging to stay ahead of the game. With this being said, our team had the opportunity to sit in on Alistair Wheate’s… Read More

GOST: Event Planning the Marketing Works Way

Posted by Alexander Lunder • September 11, 2015

Successful events, as with any other successful business activity, should come from a well thought out goal. Yes, even our events have strategy behind them because we’ve learned the more thought put behind them, the more successful the event. Our event planning sequence is GOST: Goal, Objectives, Strategy and Tactics. Figuring out the best way… Read More

Project Blues: A Testament to Our Values

Posted by Alexander Lunder • September 4, 2015

We get it. We do what it takes. We do the right thing. We care: these are our core values that serve as a framework for everything we do here. While we can talk about these values all day, let’s focus on just one: we care. This can mean a myriad of things to any… Read More

Marketing Works Team Member Spotlight: Sara L

Posted by Alexander Lunder • September 2, 2015

Sara Lowenstein, Public Relations Coordinator, has been with us for nearly a year. While still a young professional, she’s achieved many successes and optimistically looks forward to what’s ahead in her career. Because I am new to the PR world, I asked her several questions about what she does: What made you decide to pursue… Read More

Our New Intern: More Than Meets the Eye

Posted by Alexander Lunder • August 27, 2015

Hello all, name is Alex Lunder, and I’m the new intern here for the next couple of months. I’m from Cleveland, and I’m excited to have the opportunity to work in a new city and with such a great group of people, as you all know they are. From starting off going to school for Physical… Read More

Essential Concepts for Social Media Strategy: Part 3

Posted by Kaitor K • August 25, 2015

In this third and final part of our series on creating social media strategies, we’ll give you a practical example of how you can put your strategy into motion. In part 1, we emphasized the importance of vision. Remember, you have to “see” where you’re going before you begin marching forward. Mapping out a detailed… Read More

An Internship that Ranks Among the Best of Them

Posted by Kaitor K • August 21, 2015

I expected great things when I began my summer internship at Marketing Works, but I had no idea that I had entered one of Columbus’ best internship programs. Now, that enthusiastic conclusion is just my own opinion, but I’m positive it’s the truth. What are the things students want out of an internship? To learn… Read More

How to Make Your Culture Actionable

Posted by Mworks740 • August 16, 2015

As the number of Millennials that join our B2B strategic communications company continue to increase, we’re learning more and more about this generation in the workplace. They want growth and opportunity and they want it in an instant. And money doesn’t matter as much as intangibles like personal growth and skill development. We recently lost… Read More