Our New Intern: More Than Meets the Eye

Posted by: Alexander Lunder | Posted on: August 27th, 2015 | 0 Comments

Hello all, name is Alex Lunder, and I’m the new intern here for the next couple of months. I’m from Cleveland, and I’m excited to have the opportunity to work in a new city and with such a great group of people, as you all know they are. From starting off going to school for Physical Therapy at Cleveland State University, then not knowing what to do for a career, the past couple of years have been quite a journeyBlog Pic for me, and I never imagined seeing myself here. In Spring 2013, I had a revelation, and it was to combine two subjects I enjoy: marketing and health. Unusual combination? Maybe, but I’m excited to see where it takes me. Since I graduated with a different degree than as originally planned, and after coming across many job prospects, I’ve had difficulty finding the right place to work where my skills would actually be useful. I even turned down an incredible offer because I knew there was something better out there; I’m glad I waited.

I’ve found a place to grow into and really put my skills and interests to use. Some topics I wish to learn about in this short time are PR (obviously), social media, and healthcare marketing. With everything so transparent now, maintaining a good image to the public is crucial, so it’s important to learn and understand all of the components involved. Social media and how companies utilize it is another area I want to learn because it’s growing within the business world and is not leaving any time soon. Finally, I want to further my skills in health care marketing. This is a little different than other topics, like food and fashion, but it’s an area I’m interested in focusing on. Health is a growing field, and businesses need people with a background in it to serve them better.

[caption id="attachment_5327" align="alignright" width="240"]Sven “Sven the Lion” was my first ever attempt at chalk. Drawn at the annual Chalk Festival at the Cleveland Museum of Art, September 2014[/caption]

With these interests in mind, I wish to be the perfect assistant to the Marketing Works team. While this isn’t a real full time job, I have to start somewhere. Being able to work with employees on projects will give me real experience and not just make me a better barista (I will be making coffee, though). Because I’m pursuing a health care-related career, I will be able to provide knowledge and insight that others simply cannot give. Having an interest in the topic at hand is beneficial not only for me, but also for everyone involved.

When I’m not working, I am all over the place when it comes to hobbies. I love art museums and try to go to a new one whenever I can. Not only that, but I am also an artist myself. I typically work with acrylics and paint nature. I am a savvy cook and am always trying new recipes. Finally, I enjoy hanging out with friends and exploring different restaurants and neighborhoods with them.

I hope this gave you a better flavor of who I am, and I am excited to begin working with the Marketing Works team!

Essential Concepts for Social Media Strategy: Part 3

Posted by: Kaitor K | Posted on: August 25th, 2015 | 0 Comments

In this third and final part of our series on creating social media strategies, we’ll give you a practical example of how you can put your strategy into motion.

In part 1, we emphasized the importance of vision. Remember, you have to “see” where you’re going before you begin marching forward. Mapping out a detailed plan from start to finish that’s tailored to your company is the perfect way to define your vision. In part 2, we broke down the foundation elements of a company’s social media strategy. Together, these will help you gain a full understanding of why social media should be important to your operation.

Marketing Works recently developed and implemented a workable tool. We hope you’ll use our approach as an inspiration for developing your own social media strategy.SM index

The direction of our strategy’s vision has multiple levels:

  • A main goal that is tied to the business’ success
  • Realistic objectives
  • An overarching strategy
  • Supporting strategies

Consider these a mirror. Any idea that does not support the overarching strategy or tie back to the goal should not be included in the initiatives within the social media strategy. It’s also important to consider available resources – what capacity does your team have to implement? What is your budget?

Take Marketing Works, for example. We leverage our social channels to help us attain our agency’s overall revenue goal. That’s why our overarching strategy is to position ourselves as thought leaders to generate qualified leads and as a great place to work to attract the best talent.  That means the content we produce and post and the way we interact with our fans and followers on social media must support the strategy.

Now take a look at our three supporting strategies, which include leveraging our blog, capturing leads by showcasing our social media savvy and thought leadership and showcasing our culture to attract employees. Each sub-strategy is broken down into elements, tactics, responsibility, a timeline and metrics.

The more detail you include in your social media strategy, the more prepared you’ll be for your dynamic journey ahead. Our strategy is four pages long and accounts for just five months of activity! We wanted a clear, results-driven approach, which is exactly what a strong strategy provides. After we implement this plan, we should be engaging our audience on the deepest level.

If you’d like to see a sample of our social media strategy or want advice on creating your own, please email

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