7 Photo Editing Resources For Your Visual Marketing

Posted by: Matt Balzer | Posted on: May 29th, 2015 | 0 Comments

A recent study found that people remember 80 percent of what they see, making visual communication in social media even more important. Since social media is an integral outlet for marketing professionals, it is imperative to create eye-catching graphics that engage the viewer. This blog post features the top resources for creating graphics and modifying images for your social media marketing.



Canva is a great resource for creating and modifying images, specifically for social media purposes. You are able to upload your own pictures or use their stock photos, then add different texts, layouts and backgrounds to the photo. This site offers many different custom dimensions including images for Facebook, Instagram and more. Canva also features a ‘Design School,’ which includes blog posts, user tutorials and teaching materials. Many of Canva’s images are free, but some require payment.

Canva Photo



 PicMonkey allows a user to edit, touch up, design and create collages with images.  With the free editing version, you are able to adjust photos and alter color, rotation, exposure, color saturation, sharpness and size. With the upgraded account, you are able to further edit and design images. One very cool part about PicMonkey is the ‘touch up’ section, which allows you to whiten teeth and removewrinkles on photos. PicMonkey offers free services, and has an upgraded ‘Royale’ service for a small monthly fee.

PicMonkey Photo



 According to it’s website, “Ribbet lets you edit all your photos online, and love every second of it.” This site offers opportunities edit photos using different touch-ups, filters  , stickers, fonts and overlays/textures. Ribbet also features blogs and discussion forums, allowing users to ask questions and share ideas in a safe place. One unique part of Ribbet is that it is linked to ‘Milk &Print’ and ‘Zazzle,’ two printing companies. These partnerships allow a user to print photo books, gallery frames, boxed cards and other artistic products directly from the Ribbet site.

Ribbet 1



 Pixlr is a photo editing website that offers hundreds of effects, overlays and borders, allowing you to “fix and fine-tune any images.” This site is similar to others in that it gives the user ability to adjust transparency, size and effects, but it is unique in offering text masking, influence masks and image blending. Pixlr also offers mobile usage and free web-based photo editors.





Fotor is a free, online photo editor that lets you edit photos, make collages and design cards with ease. Fotor also offers photo guides, blogs and occasional photography competitions. Fotor is available on all computer platforms, and is also accessible on iPhone and Android phones. Fotor is a relatively simple application, but is still a great option for photo editing.




Info.gram is unique in that it allows a user to make charts and infographics in three simple steps. This platform offers more than 30 interactive chart types, and even features interactive and responsive infographics. Info.gram has won multiple awards and is used by many top publishers, including The Huffington Post and euronews. With almost 3 million infographics created, Info.gram is a must-have.




Pictaculous is not a photo editor per se; rather it is a color palette generator. This site takes a photo and recommends complementary colors for text, background and framing. Though it does not offer a wide variety of services like others mentioned above, Pictaculous presents a very unique offering for the artistic photo editor.



Honorable Mention:

Acorn (for Macs only)



Google+ (Picasa)

We hope these photo editing tools are helpful for you. If you have any questions or additional resources, please let us know in the comments below!

10 Things You Might Not Know About Bill Kiefaber

Posted by: Matt Balzer | Posted on: May 27th, 2015 | 0 Comments

Several months ago, Bill Kiefaber was announced as the newest partner of Marketing Works, adding a brilliant marketing mind to the Marketing Works leadership team. Throughout my time knowing Bill, he has always been the utmost professional, providing the MW team and clients with incredible counsel and support.  It wasn’t until several weeks ago that I started to get to know Bill on a more personal level, so I decided to author (with Bill’s consent, of course) 10 things you may not know about Bill Kiefaber.

What is the weirdest thing you’ve ever eaten?bill golf club

 I ate a live sea urchin once, when I was on a business trip in Japan. Being the youngest person on our team, I was told that it was my obligation to not disappoint our host and try it. I love seafood but this was the most unpleasant thing I have ever eaten – imagine eating a slimy jelly donut filled with poor tasting water.

What is something you do differently than most people?

 I love to golf alone super early in the morning. A lot of people play golf for the camaraderie, which I also love to do as well. But, there is something special about getting out on the course before anyone else, walking nine holes, and having time to enjoy the moment, reflect and prepare for the day.

What is the best compliment you could receive?

 I believe the highest compliment that one can receive is to be referred to assist someone or an organization that has a challenge/opportunity or is looking for counsel. When that happens you know that you have earned the respect and trust of that individual that provided the referral. You know you have made a difference when that occurs.

What has been the scariest moment of your life?

 Taking a leap of faith and starting my own business. It is the most rewarding and yet frightening experience to know that you control your own destiny. I learned that you must trust in yourself and believe that you will succeed.

What is the worst injury you’ve ever had?

 I was climbing over a fence to get a volleyball and dislocated my elbow. I blacked out during the fall and came to on the ground knowing that my elbow was not supposed to look that way.

Do you play an instrument?

 I tried to play guitar a long time ago, but I wouldn’t consider that ‘playing an instrument.’ My son has perfect pitch and can play any song by ear on the piano. I am very jealous and wish I could share in his gift.

What is your best childhood memory?

 My favorite childhood memories are the vacations we took when I was younger. My favorite destination was Lake Huron and spending time on a couple islands in the North Channel. There were no electronics, only time to relax, sail, fish, explore and help to maintain the structures and equipment. It is one of the most beautiful areas in world and I was very fortunate to spend a lot of my summers there.

What is the coolest place you’ve ever traveled?

 Sydney, Australia. I’ve been lucky to travel to some very interesting places around the world, but Sydney was incredible. I was there for a total of about six weeks for business. The people were amazing, the city was incredibly vibrant and there are so many different things to experience. From eating dinner next to the Sydney Opera House, to sailing in the bay, to exploring the nature reserves. I would love to return some day with my family and continue to explore.

Did you have any nicknames growing up?

 I had many nicknames, but one that stands out is ‘Klobber.’ A classmate at Centerville High School thought my last name was KlobberFlobber, and when she called me that, the nickname Klobber really stuck.

What makes you truly happy?

 First, I am incredibly blessed to have an amazing family. My wife Suzy is the most amazing person in the whole world and I am so lucky to be able to spend the rest of my life with her. We have two wonderful children – Liam and Caroline – and they make me smile and laugh each and every day.

I also really enjoy helping others. Whether it is helping a client with a key challenge, helping someone find a job, or assisting a co-worker through a problem, knowing I have been able to make a difference is very rewarding.

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