Case Studies.
CompManagement Health Systems, Inc.
A Sedgwick CMS Company
Situation
CompManagement Health Systems, Inc. (CHS), an Ohio workers’ compensation managed care organization, engaged Marketing Works to reach out to prospective employers prior to their workers’ compensation open enrollment period.
Strategy
Marketing Works decided that CHS needed to build name recognition and become top-of-mind prior to their open enrollment period. For the greatest impact, messages were communicated through industry trade associations, which were selected based on membership numbers and statewide focus. After conducting an audit of available resources, we were able to successfully leverage each association’s existing communication tools.
Results
CHS received 45 mentions from the 17 associations. Nine associations promoted CHS on more than one occasion. CHS also realized a net increase of 1,400 clients by the close of their open enrollment period. CHS attributed much of its success to improved association relations.