Companies Are People, Too® is a proprietary assessment that profiles the personality of an organization using the principles of psychological type.
It is an eye-opening exercise that reveals the true identity of your brand and enables us to create messages that are so on target they make you irresistible to your ideal customer. It’s so good, we even wrote a book about it: Companies Are People, Too: Discover, Develop, and Grow Your Company’s Unique Personality by Sandra Fekete.
Hal F. Rosenbluth
Chairman and CEO, Rosenbluth International
“In most cases, the CEO’s perception of a company’s personality is drastically different than what the rest of the organization perceives. In the dynamic read, Companies Are People, Too, you’ll discover how to identify the true personality of your company. With this realization you will optimize opportunities and become irresistible to your customers and prospective employees by simply being yourself—on purpose.”
Author, The Nordstrom Way and Amazon.com: Get Big Fast
“Sandra Fekete’s book will boost your company’s bottom line with her insightful step-by-step approach to divine and refine the personality of your organization.”
James R. Gregory
CEO, CoreBrand, LLC, Stamford, CT Author: Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders
“Sandy Fekete’s breakthrough book will be a significant benefit to executives looking to maximize the power of their corporate brands and to build a more reflective and constructive relationship with employees—ultimately improving the bottom line. This book will help executives who understand this important value proposition.”
F. Joseph LePla and Lynn M. Parker
Co-authors, Integrated Branding and Brand-Driven
“Companies trying to build their brands often don’t know what they stand for – what is the customer experience their brand promises? Companies are People Too, with the perfect balance between theory and practice, gives readers the tools to identify the personality behind their brand promise, and then live that personality.”