Cunix Enterprises – Reputation management
Client: Shawn Cunix
Project: Personal Branding and Reputation Management
Situation
Shawn Cunix is the founder of Cunix Enterprises, Wireless, an authorized dealer of Verizon phones with more than 70 stores in five states, and Driven, an automobile dealer and financing company. Cunix needed to regain control of his online presence and wanted to attract opportunities for new acquisitions or investments, obtain introductions to potential capital sources for growth, build a network of influential business people and be in a position to more significantly impact people’s lives.
Strategy
Marketing Works created a personal branding plan for Cunix. Sandy Fekete assessed the organization’s personality using Companies Are People, Too®, and facilitated a discovery session with the management to discover Cunix Enterprises’ “why” and core values. Inspire Happiness was the result. A website, “MeetShawnCunix” was developed to launch the Inspire Happiness brand and a Culture Book and poster series were created to tell the Cunix story through the words of its team. Press releases were scheduled and released online to also impact search rankings and content.
Results
Search rankings dramatically improved, with positive news. Speaking engagements were obtained for Shawn Cunix, resulting in increased awareness of Cunix and his companies. The company culture is clearly articulated by employees and attracts new, qualified applicants.