Tier One Relocation – Strategic advertising and a new look
Client
Tier One Relocation – Strategic advertising and a new look
Services provided:
Client: Tier One Relocation
Project: Website, Direct Mail and Advertising
Situation
Tier One Relocation, a leader in the moving industry catering to military families, hired Marketing Works before the peak of their summer moving season. Tier One Relocation was looking for a way to increase their exposure to new moving companies, hoping to add them to their network in order to handle the rush of summer moves.
Strategy
The timeline of the project was short, requiring Marketing Works to act strategically and swiftly. Through the completion of a MW 360°SM session, Marketing Works determined that an enhanced website, advertising and a direct mail campaign was the ideal solution for Tier One Relocation.
Results
Marketing Works developed a new website visually demonstrating Tier One Relocation’s capabilities and offering an application to become a Certified Hauler, bringing in new submissions each week. Advertising in targeted industry publications resulted in outstanding peaks of traffic on the newly-enhanced website and brought in additional new contracts for moving partners. A direct mail campaign generated 5% response rate and resulted in the generation of more than ten new contracts (over 100 new trucks) of Certified Partners.