WorkComp Case Study: Leverage Our Industry Experience
Posted by: Marketing Works | Posted on: June 14th, 2013 | 0 Comments
In the constantly evolving market of workers’ comp, mergers and acquisitions have become a new norm. Stone Point capital acquired Progressive Medical, Healthcare Solutions acquired ScriptNet and Aetna acquired Coventry, just to name a few.
While many in the business know of our involvement in the rebranding of Progressive Medical after acquisition, some of our audience is less familiar with our earlier work. In 2006 local MCO CompMangement was acquired by Sedgwick. For them we developed a comprehensive communication plan that ensured a smooth transition among all parties involved, solidified the company’s commitment to maintaining current relationships and communicated the benefits that would come as a result of the acquisition. To read more on our strategy and results, visit the full case study.
Why share this case study now? Sometimes it’s nice to give a nod to past work. But what we really want to do is show our readers that our experience spans decades. We’ve been involved in the work comp arena for more than 25 years. We know the business history and can use this to our clients’ advantage. We’re clued in to the changes and the trends, positioning us with a distinct advantage compared to the competition. We’ve been here. We’ll be here.
To read more about our years of experience, check out our success stories here.
What does that even mean?
Posted by: Marketing Works | Posted on: May 31st, 2013 | 0 Comments
In a highly technical business, you are often told to use technical words and phrases. There is an especially large emphasis placed on using these technical buzzwords in the workers’ compensation industry. We know your bosses are telling you to use the jargon, but it’s not always the best idea.
While it may mak
e you sound like a more credible source in the work comp arena, the everyday reader is not going to know what you are talking about. It is important to use everyday terminology to make it easy for the reader to understand when trying to convey a message to your audience.
Here’s an example: “We are leveraging cutting-edge technology to meet our customer’s needs.”
How you should say it: “Suppliers often do not have real-time access to customers. This app enables them to send secure, instant messages to anyone in the chain.”
Taking the extra step to truly understand your audience and keeping them in consideration when you write content will go a long way. Your audience will get the technical message you are conveying and stay engaged in your work comp expertise.
The WorkComp Marketers team had a brainstorm to identify the buzzwords we tend to see most. Here are some of our top picks:
- Innovative
- Unparalleled
- Best-of-breed
- Leverage
- Leading
- Platform
- Turn-key
- Bandwidth
- Holistic
- Unique
- Amazing
- Utilize
- Flesh
- Strategy
Do you have any additional words that you see overused in the work comp industry? Leave them below in the comments.