Posted by: Marketing Works | Posted on: June 14th, 2013 | 0 Comments
In the constantly evolving market of workers’ comp, mergers and acquisitions have become a new norm. Stone Point capital acquired Progressive Medical, Healthcare Solutions acquired ScriptNet and Aetna acquired Coventry, just to name a few.
While many in the business know of our involvement in the rebranding of Progressive Medical after acquisition, some of our audience is less familiar with our earlier work. In 2006 local MCO CompMangement was acquired by Sedgwick. For them we developed a comprehensive communication plan that ensured a smooth transition among all parties involved, solidified the company’s commitment to maintaining current relationships and communicated the benefits that would come as a result of the acquisition. To read more on our strategy and results, visit the full case study.
Why share this case study now? Sometimes it’s nice to give a nod to past work. But what we really want to do is show our readers that our experience spans decades. We’ve been involved in the work comp arena for more than 25 years. We know the business history and can use this to our clients’ advantage. We’re clued in to the changes and the trends, positioning us with a distinct advantage compared to the competition. We’ve been here. We’ll be here.
To read more about our years of experience, check out our success stories here.